Thursday, 20 December 2018

WHITIANGA WEATHER

Coromandel Food Collective open for business at the Food Show

The Coromandel Food Collective is open for business at the Auckland Food Show, showcasing the quality and diversity of artisan food products made right here on the Coromandel.

Up to 4000 people came through the doors at the ASB Auckland Showgrounds at yesterday's VIP preview day, which gave five home grown food producers a chance to showcase their products to  trade buyers, chefs and media.

Today, the show begins in earnest, with more 30,000 people expected to attend over the next three days.

This year, the Coromandel Food Collective is represented by: Thames Valley Bacon, Omahu Valley Citrus Products, Mercury Bay Creamery, Chocolates Are Us and Castle Rock Café. You can read more about each exhibitor below.

The Thames-Coromandel District Council supports the Food Collective at the show - the biggest food show in the country - creating the exhibition space within the show's 'Artisan Village' as part of their economic development strategy.

This year the TCDC stand, in hall one, has a coastal theme with toi tois, wood, greenery and rustic, natural items that tie in with the theme of the businesses exhibiting with them.

Mercury Bay Creamery has joined the collective at the show for the first time this year, and owner Carl Storey says the feedback on his premium cheeses was fantastic.

"It's good to get our name out there and it helps people recognise our label and our name," Carl says.

Carl says he believes the show provides opportunities to explore new markets for his Whitianga-made cheeses.

TCDC's economic development and communications group manager Laurna White says bringing homegrown food producers to the Food Show has also proven to be a great way to promote the Coromandel as a food destination.

"Food is becoming more and more important for tourism across our district. Increasingly, as people learn about the great, homegrown, fresh artisan products produced right here, it's becoming another strong reason for people to visit us," Laurna says.

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The Mercury Bay Informer is a highly popular community newspaper, based in Whitianga. The paper is distributed throughout the Coromandel Peninsula, coast to coast from Thames to north of Colville.