Monday, 01 June 2020


Destination Coromandel to take over management of Whitianga iSITE

Destination Coromandel to take over management of Whitianga iSITE

A new model for visitor information centres (VIC) was announced early last year by Thames Coromandel District Council which would see the Thames and Whitianga centres coming under the governance of Destination Coromandel. The changes were due to commence 1 July 2015, however with a change in direction by the Mercury Bay Business Association, the hand-over for the Whitianga i-SITE Visitor Centre was moved forward to the 1 July 2014.

Former chairman John Sandford said "Destination Coromandel was in full support of the new direction which was seen as a pragmatic approach that will benefit the Coromandel going forward.

The Mercury Bay Business Association said handing over the Whitianga i-SITE to Destination Coromandel is a positive move that will ensure the i-SITE staff and visitor services have a secure future in Mercury Bay, as well as tapping into a wider network of marketing opportunities that their membership could not sustain long term.

Destination Coromandel is working alongside the Mercury Bay Business Association to ensure a smooth transition for both the MBBA and the Information Centre. Destination Coromandel is committed to taking all existing staff on board.

From a Destination Coromandel perspective, Manager Hadley Dryden says "The visitor centre complements the marketing arm of Destination Coromandel and allows us to deliver “The Coromandel good for your soul” message at ground level. We see this as a very exciting time for both Destination Coromandel and the Coromandel, in helping us work towards our vision of becoming New Zealand's number one rated visitor destination in our key markets - and providing a visitor experience that is good for your soul.”


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