Saturday, 29 February 2020


Feetstreat put best foot forward during Town Centre upgrade

Feetstreat is a traditional family shoe retailer based in Whitianga and one of the businesses affected during Stage One of the main street upgrade. While businesses are open to the public, the street remains closed to vehicle traffic for another couple of weeks.

Graham Caddy has been the owner and director of Feetstreat for almost 15 years and his partner, Rowena Preston, is the Manager of the store. Being locally owned and operated means customers get the benefit of a full knowledge of all the stock in store.

"We're an old fashioned shoe shop and we cater for everything from fashion shoes to casual shoes, sports shoes to tramping boots, handbags, wallets, beach wear, socks and more," says Graham. "We try and give the same personal service you would have expected out of a shoe shop operating 20 years ago - that’s our mantra."

Graham has lived in Whitianga since 1994, before that he was on a farm in Whenuakite. "I came here for the lifestyle, it’s a neat little place and you couldn’t get a better outlook," he says. "I am into my diving and fishing, not so much diving these days, but I like to get out on my boat when I can."

Graham is heavily involved with the local Coastguard and is Vice President of Operations regionally. He reckons that takes up a lot of his time, which is why you will mostly see his partner Rowena in the shop.

"The town centre upgrade work has impacted on our business as we have lost our through traffic, which is 40% of our business, but we realise that it had to be done and the end product will be worth it," says Graham.  "We've just kept on keeping on and tried to not let it affect us and our customers - short term pain for long term gain is how were looking at it."

Pop in to the store at 56 Albert St and treat your feet this week. They also guarantee that online customers will receive the same service and follow up that personal in-store shoppers do. Check out their website for free delivery and more information

And as part of the buy local campaign to support local businesses during the town centre upgrade, all in-store purchases this week will go in the draw to win a pair of slippers to keep your feet warm this winter.


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