Tuesday, 20 August 2019


International Coverage for Leadfoot Festival

International Coverage for Leadfoot Festival

The Coromandel Peninsula gained exceptional TV attention the past weekend as national and international film crews descended on the Leadfoot Festival.
Three crews - from TV3 and two international production companies - went to Leadfoot Ranch, the Hahei home of champion rally driver Rod Millen.
On his 150-acre seaside property, Mr Millen hosted about 6,500 people for the unique three-day motorsport event.
More than 80 driving legends from New Zealand and around the world were on hand with an amazing mix of classic and vintage cars and motorbikes to tackle the hill climb that Mr Millen has incorporated into his property's driveway.
Online production company Smoking Tyres - which specialises in motorsport - streamed the festival live to its 500,000 subscribers.
TV3's Motorsport was filming a 15-minute slot on Leadfoot which will air on its Sunday afternoon programme in the next few weeks. Motorsport is one of TV3's highest-rating programmes, attracting as many as 250,000 viewers per episode.
MacGillivray Freeman Films- which makes IMAX films - was also at Leadfoot Ranch shooting footage. This company was also involved with the Sky Discovery Channel show on the 2013 Leadfoot Festival which was broadcast to millions of viewers in more than 90 countries.
All three film crews also toured the Thames Coromandel District, filming the area's outstanding scenery.
Last year, TCDC's Economic Development Committee awarded the Leadfoot Festival a $40,000 grant to go towards national and international marketing and promotion of the event and the Coromandel.
"Our $40,000 made sure there was national and international coverage of an event that brings a lot of visitors to the district and provided great exposure around the world for the Coromandel," says Thames Coromandel District mayor Glenn Leach.
"This investment provided really good value for money. You just can't buy that kind of exposure for that kind of money."



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