Sunday, 28 February 2021


New face at the helm at Mercury Bay Game Fishing Club

A changing of the guard got underway at the Mercury Bay Game Fishing Club on Thursday last week as new manager, Louise Davis, arrived for her first day at the helm.

The Auckland native just recently made the move to Whitianga and is excited about her new role, taking over the reins from Alan Proctor who is moving on after seven-and-a-half-years in the role. “I have no immediate plans apart from getting out there for some fishing,” Alan told The Informer. “I’ve enjoyed my time here and I felt I had done as much as for club as I could. Seven years is long enough. It is time for someone new who will bring in some fresh ideas. Everyone has different skills and strengths and will add something different and I wish Louise every success.

The Fishing Club is just the latest organisation to benefit from the pulling power of Mercury Bay and the wider Coromandel in attracting a growing number of new residents from Auckland and other larger urban centres. After spending some time in the town in late 2020, Louise said she had already made her mind up to move to Whitianga before she even secured her new position. “I was coming here one way or another,” she said. “I knew I wanted to leave Auckland and after a few visits, I just thought Whitianga was a lovely town, the people were really friendly. Then I just picked up [The Informer] and saw the job advertised and it all happened pretty quickly after that.”

Previously Louise was with the New Zealand Automobile Association holding a variety of senior administration roles over the past eight-and-a-half years. Before that, she spent 20 years in hospitality. “That was one of things that really appealed to me about this position, being able to combine my two most prominent skill sets,” she said.

Outside of work, Louise counts woodwork among an impressive line-up of talents and enjoys furniture-making as hobby. “My father was a carpenter and my mother was a machinist, so I got the knitting and sewing from her,” she said. “I was lucky to get some of the creativity from both sides.”

A mum to two adult sons, Louise also has a grandson and a granddaughter, all based in Auckland, but very much looking forward to visits to Whitianga.

As well as getting to grips with the demands of her new job, Louise has been enjoying getting to know people in the community. “Everyone I have met so far has been really welcoming,” she said. “There is a lot to learn, but I know I also have great support from Alan and the team.” She is also looking forward to embracing the Coromandel lifestyle by rekindling her love of kayaking.

Louise takes over at a time of unprecedented growth for the Mercury Bay Game Fishing Club which has just seen its single biggest monthly increase in membership for at least 30 years. “We now have in excess of 2,700 members and that number is growing constantly,” said Alan. “The club is in a good position and that’s a good way to go out, I think. I would certainly like to thank all those who have supported and helped with the positive steps we have taken during my time here.”

Pictured: New manager of the Mercury Bay Game Fishing Club, Louise Davis, officially took over on Thursday last week and will replace Alan Proctor who is moving on after more than seven years in the role.


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