Thursday, 22 August 2019

WHITIANGA WEATHER

One week left to apply for major event funding

One week left to apply for major event funding

Thames Coromandel District Council is now accepting applications for sponsorship in round two of their Major Event Fund. A total of $45,000 has been made available.

The Major Events Fund is for events that have potential to become iconic Coromandel events.

Last year's recipients included illume, the Coromandel Winter Festival of Light, which received $50,000. The event team purchased $27,018 worth of lights, fittings and projectors to guarantee longevity of future festivals. A survey of the Coromandel Business Association showed an average of 58.33% increase in turnover compared to the previous July - even though the festival was held during one of the worst winter storms ever experienced on the Coromandel. Accommodation providers including Bookabach and Bachcare had increased bach rentals in Coromandel, Matarangi, Kuaotunu and Whangapoua. Publicity was high with two promotional stories in the NZ Herald Saturday features magazine, reaching over 100,000 readers nationwide. With local media support as well, attendees came from Whitianga, Thames, Whangamata, Auckland, and Hamilton.

Another success from the first round was the Thames Mind Sports Festival, which received $12,500 in the first round. That event also received a high national profile and forward bookings from national groups ahead of the Queen's Birthday weekend event next year.

This year's funding round resulted in allocations to the Leadfoot Festival, Thunderbeach, Thames Festival of Mind Sports and Tairua Wet n Wild, all unique local events.

TCDC is looking for events that will attract international, national and regional media profile and will attract people to the Coromandel to visit. Their new economic development head, Garry Towler said the Leadfoot Festival is a good example of this. "We are investing in an event that will promote the Coromandel on the world stage, not because of the fame of the organisers," he said.

"Major event funding is just that, funding for events that are big enough to get that level of exposure and whose organisers are also attracting external partnership funding," Mr Towler explained. "If there is an opportunity we can provide initial seed funding to assist we will certainly look at it, but definitely not to bank roll.

"Event Fund recipients are required to provide a full report proving their return on our investment."

There are also other opportunities for event funding from TCDC. "We are no longer the one stop soft touch," said Mr Towler, "But at a local level and through Area Office staff and their Community Boards we will help any organisation as partners to make their event as successful as possible. For example, from local community and event grants last month, the Steam Punk Circus event received $5,000 with another thousand going to the Arts Society for workshops during the Steam Punk Festival, Thames Fast 25s received $2,500, Surf 2 Firth received $3,000, Tairua Wet n' Wild received $2,500, $8,000 was given toward the Tairua and Pauanui fireworks display - and there were many more."

The Major Event fund is the fund for projects that can take the Coromandel to new heights in unique ways. Events do not need to be run on council property - for example, the Thames Mind Sports Festival includes private venues such as local businesses. Funding is also not given to cover wages or honorariums (payments for professional services that are offered for nominal charge). This means that the Major Event fund is not the one to apply to if you simply want to offset the cost of volunteer services.

Applications for round two close on 15 October.

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