Wednesday, 25 November 2020

WHITIANGA WEATHER

Strong visitor spending boosting Coromandel’s economic recovery

Domestic visitor spending is boosting the Coromandel’s economic recovery with the recent school holidays providing a significant cash injection to the retail sector.

Marketview spending data that was recently released by Thames-Coromandel District Council showed visitors spent $18.62 million across the district in September, which included the first few days of the holidays. This represents a 40 percent increase on the same month last year. Of that, 72 percent ($13.48 million) went into retail food and beverage, and accommodation. Just under 98 per cent of the spending was attributed to domestic visitors, up 5.7 per cent on the same month last year.

As per the trend to date this year, all areas of the Coromandel have shared in the spending increase as border closures force more Kiwis to embrace staycations. However, eastern seaboard holiday spots have seen the largest benefits. Northern Mercury Bay, which stretches from Kuaotunu to Whangapoua, saw a massive 161 percent jump in visitor revenue in September this year compared to 2019. For Southern Mercury Bay (Ferry Landing to Whenuakite) the rise was 41 percent, Tairua 51 percent, Whitianga 38 percent, and Coromandel Town and Colville 37 percent.

Destination Coromandel is aiming to ensure visitors continue to flock to the area over the coming months with their “Where Kiwis Holiday” summer campaign which is especially targeting the Auckland market. The campaign has a strong focus on activities and attractions that even regular or returning visitors may not be aware of in an effort to increase the value of each visit.

Pictured: Cathedral Cove. Photo courtesy of thecoromandel.com.

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