Tuesday, 07 April 2020


Success for a very busy Anita Prime

Well-known Whitianga artist and music teacher, Anita Prime, has been very busy of late, not only with her business, Prime Music Academy, but also in helping Te Rerenga School with their upcoming musical production and running a “Kids Club” at Crossroads Whitianga Church.

The efforts of Anita, a performing and recording artist, and her Prime Music Academy staff and students are paying off. Several of the students have recently achieved outstanding results in the Trinity College London Grade 2 exams in singing. Whitianga locals, Maria Davenhill and Eden Morehu have both passed their Grade 2 exams with distinction, one with a 96/100 achievement.

The rigorous and internationally-recognised Trinity College London exams put students through their paces with regard to music theory and performance. Prime Music Academy’s Wellington studios are also boasting several distinctions and merits.

Trinity College London is a leading international exam board and independent education charity that has been providing exam assessments around the world since 1877. Trinity qualifications are assessed to the same standards worldwide and achievement in these exams provide students with a variety of opportunities in teaching or performing music.

Anita started Prime Music Academy more than 10 ago as a small home-based business. The academy has now grown into two studios in Wellington, one in Upper Hutt and one in Lower Hutt, a studio in Whitianga and one in Coromandel Town. Anita’s teaching staff has grown from one to more than eight and are well versed in a variety of musical disciplines.  The high levels of achievement of the academy’s students in international exams speaks volumes of the quality of their training.

Anita has also been working with the Te Rerenga School, getting their cast of 30-odd performers ready for their performance of “The X Factory,” a UK-based musical with characters like Simon Trowel, Will.I.Was, Bruno Mars Bars, Jennifer Lofas, Brittany Shears and Justin Beaver. The musical will be performed for the public this coming Sunday (30 June) at 3:00pm at Crossroads Whitianga Church. Admittance is by gold coin donation. All are welcome. There will be a closed second performance on Tuesday 2 July for surrounding schools. 

As if she’s not already busy enough, Anita is also running a Kids Club every Friday at Crossroads Whitianga Church. The club is attended by children ranging from five years old to teenagers. The children do not only get ample opportunity to play games and hang out with each other, but also learn a variety of important life skills, including how to set goals, stick to commitments, contribute to society and develop their own self-worth.

The club operates independently of Crossroads Whitianga and is proving so popular in the community that a second get-together has now been set up on Tuesday mornings before school.     

In her spare time, Anita is working, one or two songs at a time, on a new album - an R&B makeover of some of her original songs. She says the album will carry a message of hope and encouragement in these turbulent times we’re living in.

Anita is also looking forward to performing a couple of her songs on the Tuia Stage (as part of Te Pōwhiri, the series of local Tuia - Encounters 250 commemoration events) in October at Taylor’s Mistake in Whitianga.

Pictured: Anita Prime with two of her Prime Music Academy students who passed their Trinity College London Grade 2 exams in singing with distinction, Eden Morehu (on the left) and Maria Davenhill.


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